NESCAFÉ Takes Back Me-moments in Gold Cappuccino Spot

Following the launch of the new global brand platform 'Make Your Moment' last year, NESCAFÉ is back this summer with a new communication to promote its premium mix NESCAFÉ Gold Cappuccino. 

The NESCAFE Gold Cappuccino campaign, that went live in the UK in July reminds us to ‘Make Your me-moment matter’

“In our increasingly complex and busy lifestyle, it is important and necessary to have some me-time, to switch off, and enjoy a treat. With the perfect blend of naturally sourced coffee and milk for a delicious frothy experience, made in an instant, NESCAFÉ Gold Cappuccino provides the perfect excuse for a me-moment.” says Meritxell Alegre, marketing manager at NESCAFÉ EMENA.

The film features a man who has just closed his laptop while working from home when his smartwatch sends him another notification. Should he respond to this reminder or ignore it and enjoy a moment for himself?

The new campaign developed by Publicis Conseil and produced by Prodigious is a reminder to take a moment for yourself, to sit back and savour great coffee, and the rich aroma and taste of NESCAFÉ Gold Cappuccino. 

The campaign will be aired at the European level, supported with a full audience-led digital ecosystem.