NBA Stars Give Terrible Life Lessons In New Priceline Spot from BBDO New York

On Super Bowl Sunday, Priceline.com debuted its new multi-platform advertising campaign called "Whatever's On the Line. Priceline." focusing on today’s modern traveler who takes shorter and more frequent trips.

Now, just in time for the NBA All-Star weekend comes their newest topical spot featuring Latrell Sprewell and David Robinson titled “Life Lessons.”

The campaign will continue to roll out during the first quarter of the year including a robust social mobile media program on Facebook.