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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Mystical Mountain Man Fixes Beards in CP+B's NBA 2k15 Spot

18/09/2014
Advertising Agency
Los Angeles, United States
106
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James Harden calls on the Beard Guru

In NBA 2K15, for the first time ever, you’ll be able to scan your face into the game. The closest the majority of us will ever get to experience what it’s like to play in the NBA, just got a whole lot closer. And to make sure you’re putting your best face forward, you might want to call in the experts.

Enter the Beard Guru, a mystical mountain man from somewhere in the Swiss Alps (we’re not really sure), charged with making sure your facial hair and all other facial features are in optimal condition. That way your NBA 2K15 MyPlayer looks as perfect as you do, while living the life of an NBA superstar picking up endorsement deals and trophies. Directed by HAM and starring James Harden and Anthony Davis, the online film exposes the strange and unorthodox treatments the Beard Guru uses to enhance his VIP client’s impressive facial hair.


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Work from Crispin Porter + Bogusky Los Angeles
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