Muriel Lechaczynski Rejoins TBWA

Brian Swords, Managing Director of TBWA\Shanghai, today announced the appointment of Muriel Lechaczynski as Brand Team Leader at TBWA\Shanghai. Lechaczynski, who joins the Management Board of the agency, will provide brand leadership across key international clients in China, including Pernod Ricard, L’Oreal and Michelin.   

Lechaczynski began her career at TBWA\London in the mid 1990s, and subsequently worked for TBWA\Hamburg. She joins TBWA\ from Ogilvy where she was Global Business Director for Unilever’s Pond’s brand, based in Singapore. Her client experience includes the likes of Unilever, J&J, Danone, Beiersdorf, Evian, Sara Lee, Pernod Ricard and L’Oreal.

Brian Swords, Managing Director of TBWA\Shanghai, said: “We’re delighted to have someone of Muriel’s caliber join the leadership team here in Shanghai. We know she will bring world class service to our clients and be a key contributor to our office management team,” said Swords.
Ian Thubron, President of TBWA\China commented, “It’s great to see talent like Muriel returning to the network. TBWA\China has seen a explosive period of growth in recent years and people of Muriel’s expertise and experience will help to continue this trajectory.”

Muriel Lechazinckski commented, “I’ve started my career at TBWA\ so I’m thrilled to be back in its unique ‘Disruptive and Media Arts’ driven culture, and in a such booming and energetic market. I’m also looking forward to turning our client businesses into great success stories and working with Ian, Brian and the Shanghai team to showcase the strength and uniqueness of the TBWA\ brand.”
Lechaczynski’s appointment is effective immediately.