Costume
brand MorphCostumes has named DigitasLBi
as its global digital media agency of record.
DigitasLBi
will now partner with MorphCostumes to develop a digital strategy focussing on
driving awareness of its broader product range in order to help grow its share
of the highly competitive global costume market.
Founded
in 2009, and originally called Morphsuits, the Scotland-based costume brand was
created by brothers Fraser and Ali Smeaton and friend Gregor Lawson. The range originally
included just six plain coloured Morphsuits but has since expanded, following
the acquisition of Digital Dudz, to include digital designs with integrated
wearable technology created by ex-NASA engineer and YouTube celebrity Mark
Rober.
DigitasLBi
will work with MorphCostumes to drive performance of its range of costumes beyond
the iconic Morphsuits on a global scale, harnessing key digital channels.
The
deal has a performance-based element in line with DigitasLBi’s continued drive
to find new ways of working with clients and to disrupt the traditional
client-agency relationship model.
The MorphCostumes business will be run
out of DigitasLBi’s Edinburgh office with teams engaged throughout Europe, Asia
and North America.
MorphCostumes
has also been named as a sponsor for Devotion, the latest iteration of the
DigitasLBi Rave, which takes place tonight, Thursday 5th May.
Fraser Smeaton, CEO, MorphCostumes said: “We are excited to be
working with DigitasLBi. It was essential that we appointed a global agency
with digital capabilities in all of our key markets. It was particularly refreshing
and a significant appeal to engage in a performance-based commercial model.”
Kristin Ruby, Managing Director, Edinburgh
at DigitasLBi
said: “We’re delighted to be partnering with an entrepreneurial, highly
creative business like MorphCostumes, and we’re really looking forward to
helping them achieve their ambitious growth plans globally. Besides, isn’t it every agency’s dream to work with the ‘global
brand leaders in all-in-one-spandex’? The opportunities are endless.”