Modern Family's Jesse Tyler Ferguson Unveils Brita's Shocking Sugar Buildings

Jesse Tyler Ferguson of ABC’s Modern Family and Brita unveiled a public exhibit with a city skyline of buildings made entirely out of sugar cubes— urging viewers to #ChooseWater. “Sugar Buildings,” open to the public through Thursday at New York’s Chelsea Market, represents the adult lifetime sugar consumption from soda for a family of four— equivalent to nearly one million sugar cubes. See photos below. 

The campaign is part of ongoing efforts from Brita to remind people that water is the easiest and healthiest beverage available and is supported by the brand’s continued partnership with the Alliance for a Healthier Generation, an organization founded by the American Heart Association and the Clinton Foundation that works to reduce childhood obesity and encourage healthy habits in children.