Mirum Scores a Hatrick: Named Adobe’s Digital Marketing Partner of the Year

Mirum Asia has been named Adobe's 2015 Digital Marketing Partner of the Year for Southeast Asia and Hong Kong for the third consecutive year.

The award was presented at the Adobe Digital Marketing Symposium in Singapore, which drew over 800 senior marketers, in recognition of Mirum’s commitment to technical innovation, remarkable year-over-year business growth, and success in supporting customers across the region.

XM Asia, which has previously won the Adobe Digital Marketing Partner of the Year award in both 2014 and 2013, joined 10 other digital agencies in January to form the Mirum global network spanning 20 countries and 40 offices.

Mirum’s Digital Transformation consulting unit’s expertise across data, insights, user experience, strategy, real-time distribution and technology helps clients get fit and future ready, creating best-in-class solutions and building exceptional consumer experiences that harness the latest Adobe technology and innovations for its clients.

Mirum has used Adobe technology on projects including CIMB, Globe Telecom, Maybank, Singapore Tourism Board, Maxis Malaysia, Malaysia Airlines and more.  

“It's an honour to be named Adobe's Partner of the Year. This award reinforces Mirum’s role for delivering disruptive and innovated digital solutions for brands across South East Asia and further solidifies our capability in the region within the business transformation realm,” said Nanda Ivens, CEO of Mirum Asia.

Adobe is a leader in digital marketing, with Adobe Marketing Cloud the only solution which offers a complete set of analytics, social, advertising, targeting, campaign and web experience management solutions to deliver business transformation in the enterprise.

“This award reflects Mirum’s outstanding performance to transforming clients’ businesses with the Adobe Marketing Cloud across areas such as mobile, content management, customer experience and data-driven marketing,” said Rueben Anthony, managing director Mirum Singapore. “Recognition like this from Adobe further validates our influence and impact,” he added.