senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Microsoft Teams Brings Tokyo Home with Personal Online Tour Guides

20/07/2021
Advertising Agency
New York, USA
190
Share
McCann New York brings the streets of Tokyo to those who couldn't attend the Olympic games due to Covid-19 restrictions

People all over the world had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were cancelled. Now, although people can’t get to Tokyo on a plane, they’re going through Microsoft Teams.

In the latest campaign from Microsoft Teams, we see how a group of people who had their trips to Japan cancelled get a personal, local and off-the-beaten-path tour around Tokyo by people who live there, all through Teams.

We see parts of the city they didn’t plan to see, learning traditions they didn’t know about, and becoming friends with people they would have never met, virtually through Microsoft Teams. They visit an underground izakaya, get an ikebana lesson, wander around a cat café, and discover many more things in a personal tour through Tokyo. 

And, we’re seeing more than just places. We’re seeing what happens when people connect with a new culture. We’re seeing how strangers who are oceans apart can become friends. We’re seeing curiosity and hospitality come together virtually. And we’re seeing what happens when people are presented with a seemingly insurmountable challenge: That where there’s a team, there’s a way.

Kathleen Hall, CVP, brand, advertising and research, Microsoft: “This was just a great opportunity for Teams to do what Teams does best—connect people visually, emotionally, so that it is almost as if you are there.”

In addition to the campaign, Microsoft Teams and NBC will be connecting athletes with their friends, family and biggest fans supporting them from back home, all through Microsoft Teams custom integrations.


Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from McCann North America
Maxx What Makes You, You
TJ Maxx
18/03/2024
279
0
We Create Next 15
Converse
26/02/2024
11
0
We Create Next 30
Converse
26/02/2024
15
0
ALL THEIR WORK