Michel Gondry Reimagines an Iconic Christmas Carol for HP
The average family spends over 250 hours on screens during the holidays. So HP is helping families get real in its latest spot from GS&P.
Directed by Academy Award winner Michel Gondry, the film rewrites the classic carol 'The 12 Days of Christmas', showing a young girl watching a surreal screen-obsessed world of "teens-a-texting” and “lads-a-liking.” But with a little help from a printer, the world is transformed into 12 days of real time, with “sisters spinning” (paper dreidels), “fellas flying” (paper airplanes) and something called “oreejami".
Check out the ad below and be sure to check the behind the scenes film further down too.Deepak Masand, global head of print marketing at HP Inc, said: “Holidays are about spending quality time with loved ones – however our research found that screen time increases during the holidays. At HP, we fervently believe in enabling more real connections with more than 250 hours of engaging, printable content – enabling togetherness this holiday season.”
“When we go to plays, movies and doctors’ offices, we’re asked to shut off our phones. What if we shut off our devices for a while over the holidays and spend some quality time with our families?” added Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners, the ad agency responsible for the campaign. “The last thing you want to do is tune out during the holidays. It’s time to spend real quality time with the family.”
HP also partnered with artists and influencers to develop over 250 hours of printable activities. The 'Print the Holidays' content makes it easier for families to balance screen time and real time and is available at hp.com/getreal. You’ll find exclusive comic books by @adamtots, original coloring pages by @boccaccinimeadows, holiday bingo by @adamjk, Star Wars and Frozen content from Disney and recipes from AllRecipes.com. And yes, even a paper airplane designed by Michel Gondry himself.
