Matt Miller Joins BBDO San Francisco as ECD

BBDO San Francisco announced today that Matt Miller will be joining the agency as Executive Creative Director. He will partner with Steve Rutter to oversee the Wells Fargo creative account. Executive Creative Director Craig Mangan will continue to lead creative for the San Francisco agency.

“Matt is one of our industry’s true rising stars and we’re thrilled he’s joining us,” said Jim Lesser, President and CEO of BBDO San Francisco. “The fact that he’s accomplished so much so early in his career is a testament to his extraordinary talent. He’s a fantastic addition to our team.” 

Miller joins BBDO San Francisco from Leo Burnett, Chicago where he was VP, Creative Director. He first gained the industry’s attention as the original creator of the Allstate “Mayhem” campaign. Since then he has continued to create business-driving, award-winning work across the agency’s client roster including work done for Secret’s “Mean Stinks” campaign and Hallmark’s “Life’s a Special Occasion.” His work has been recognized by Cannes Lions, D&AD, The One Show and the Clios, among others. Miller began his career as a copywriter at Rare Method, Salt Lake City. 

“Like insurance was five to ten years ago or telecom before that, I believe banking is the next industry poised to do incredible work,” commented Miller “The opportunity to help steer Wells Fargo, one of the most iconic brands in that industry, is a gift.”

Miller is the latest senior hire to be joining BBDO San Francisco, as the agency enjoys resurgence, having won Wells Fargo earlier this year. Other notable hires include Kevin Thompson and Heidi Keel, who joined the agency this month as Creative Director and Strategy Director respectively. “At BBDO San Francisco, we have a boutique agency spirit, with the power of the BBDO network behind us,” said Lesser. “These hires are aligned to this ethos.”