Matt McDermott joins Generator

news > Matt McDermott joins Generator

Hires & Wins

Oct. 23, 2012, 9:33 a.m. by Generator

Matt McDermott joins Generator

After a successful period at Red bee Media Matt McDermott joins Generator

Generator has announced the signing of the talented Matt McDermott to its roster. He joins the company after a successful stint at Red Bee Media.

A multi award winner, McDermott has been using his extensive experience of motion graphics, visual effects, animation and live action to create high profile TV campaigns and channel idents for the BBC and BSKYB for over 10 years. He has directed independent music videos, short films and commercial projects for clients that include Evian, Olay, Searcys, Heineken, Euro RSCG, Stream TBWA, and AKQA London.

His 'Hidden Japan' campaign was used to brand BBC Four Japanese for the season and was nominated at the Royal Television Society awards. ‘Hidden Japan' and 'Electric Revolution' both won gold at the Eyes & Ears of Europe.

McDermott’s work is graphic and delivers maximum impact. His BBC Proms campaign saw the best attendances and viewing figures in the history of the festival. He launched Bafta winning 'Gavin & Stacey' and CBBC’s flagship 'Tracy Beaker Returns', which aired in cinemas immediately before 'Harry Potter & The Deathly Hallows'.

His work also features performances, as with 'In Extreme World' in which he directed a large cast to contrast social attitudes and prejudices about crime, education and health care for the elderly.