senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Master Chief Becomes a Master Piece in Halo Infinite Campaign from Edelman UK and Xbox

09/12/2021
Marketing & PR
London, UK
193
Share
Art piece will be showcased in the Saatchi Gallery in London and Carrousel du Louvre in Paris

Edelman UK and Xbox have teamed up with celebrated artist Iva Troj to create an epic renaissance-style oil-on-canvas painting, measuring a massive 6m x 3m, for the launch of Halo Infinite. Xbox Box Halo ‘Master Piece’ (a play-on-words for the game’s main character) is now showing at two of the most famous galleries in the world; the Saatchi Gallery in London and Carrousel du Louvre in Paris, highlighting that gaming is an art form in itself. The launch film achieved over a million views in less than 12 hours.

In the coming weeks, the campaign will evolve to generate further reach, as the original artwork will be taken down and split it into hundreds to pieces to be shared amongst gaming influencers and collectors, emphasising the truly democratic nature and mass-appeal of digital gaming craft art. 

Credits
Work from Edelman UK
The Lucky Dragon
HP x Wrexham AFC x NABU
07/03/2024
23
0
Code My Crown
Dove
06/12/2023
23
0
Album of the Future
Rexona
24/08/2023
20
0
ALL THEIR WORK