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The Little Black Book for the Advertising Community

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Oct. 23, 2012, 3:03 p.m. by Blink Productions

Making of… ‘Playin’ With My Friends’

New IKEA ad through the eyes of Darren the Bear Making of… ‘Playin’ With My Friends’

 

Following on from the recent IKEA spot, ‘Playin’ With My Friends’, a making of video has been released. Day-to-day plodder and IKEA clearner Darren the Bear jumped at the chance of appearing in an ad for the Swedish brand. See his story below:
 
 
Credits
 
Creative Agency: Mother
Art Director: Mother
Copywriter: Mother
Planner: Mother
Agency Producer: Mother
Director: BOSH
Production Co: BOSH

 

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