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Lunchtime Thievery is Afoot in O&M Melbourne's Latest AAMI Spot

16/09/2014
Advertising Agency
Hong Kong, Hong Kong
29
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Finch's Nick Ball directs next instalment of AAMI 'Easier Ways to Save’ campaign

Ogilvy & Mather Melbourne has created the next instalment of the ‘Easier Ways to Save’ campaign for AAMI, which first launched in August this year. Two new TVCs will be appearing on Australian free to air and pay TV, supported by Video Content (YouTube & Pre-rolls), Digital Display, Outdoor and Press. 

Leveraging the existing ‘Easier Ways to Save’ idea, the first of the two new spots features Gaz, the unfortunate son from the original ‘Bath Water’ TVC which aired in August. Only this time he’s uncomfortably sharing the bath with his dog, as opposed to his parents. The second of the two new spots again features Gaz in a more professional setting, with his co-worker Neil. Gaz is still looking for easier ways to save, but this time he’s doing it by eating someone else’s lunch.


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