Lowe Indonesia's Din Sumedi Creates Witty Commercial For Lifebuoy Shampoo

 

 

From Lowe Indonesia, and the creative mind of Din Sumedi, comes this new campaign for Lifebuoy shampoo - new pump action dispenser. The agency has gone done a great job in creating a really funny, engaging series of ads, communicating the benefits of the new pump action dispenser and how to pump 100 hair washes successfully. Groups of kids demonstrate the high speed pump action to great comedic effect. Take a look. "Pump Pack!"

 

To see the work, click here: http://youtu.be/uVda7g3MA8A

 

 

Advertising Agency: Lowe Indonesia

Executive Creative Director: Din Sumedi

Creative Director: Firman Halim

Copywriter: Andrea Billy

Art Director: Aji Bekti

Agency Producer: Bimoyadi Soemarmo

Film Production Company: IMAGINEKA

Director: Fajar Bustomi

Cinematographer: Fauzi (DOP)

Film Producer: Lina Bawazeer

Editor: Ganda

Sound Production Company

Pas Production/Calvin