'Listening!' NBH Bank, N.A. Starts Conversation with Clients Who Want More

Victors & Spoils launched a 360-degree campaign for Community Banks of Colorado and Bank Midwest, divisions of NBH Bank, N.A. The campaign emphasizes how the banks are the clear alternative to big-box banking and consists of TV, radio, print, OOH, online and landing pages (cobnks.com/revolutionary and bankmw.com/revolutionary).

The integrated effort showcases the banks’ common-sense banking relationship with their clients, a long-term relationship based on straight talk and treating individuals and small businesses like they count. Through common-sense conversations, the bankers uncover needs that lead to common-sense solutions, like checking and savings accounts, mortgages, HELOCs, small-business lines of credit and SBA loans. Also, NBH Bank, N.A. offers a full range of commercial banking products and services.

 

The TV spots are set to run in Colorado and the Kansas City metro area during shows including NBC’s Saturday Night Live, CBS’s Late Show with David Letterman, NBC’s The Tonight Show Starring Jimmy Fallon, ABC’s Modern Family and FOX’s American Idol.

 

The OOH is running in and around Denver and Kansas City, and the print ads will run in 5280 and KC magazines.

 

In the TV spot “Listening,” a banker is seen at his desk, intently listening while a client talks on the phone. As the banker gets comfortable, the words “Listening! Still available. At a bank.” flash on the screen with a voiceover.

 

The theme of listening continues through the radio, print and OOH work. In one of the radio spots, the theme from 2001: A Space Odyssey is heard while the announcer says, “When you call, we will actually answer. When you talk, we will actually listen.” The two-page print ads read, “Listening! Still available. At a bank.” The OOH carries the words, “Mortgage experts who listen! Still available. At a bank.”

 

Victors & Spoils became the agency of record for NBH Bank, N.A. last August, following an extensive agency search.

 

“In a time when so many businesses have stopped focusing on consumers, it’s really exciting that we get to help celebrate the fact that our client, NBH Bank, N.A., still treats people like people. This makes for some pretty revolutionary work,” said Chris Cima, creative director at Victors & Spoils.