Leerdammer Appoints Blast Radius Amsterdam

Leading global cheese brand Leerdammer has appointed Blast Radius Amsterdam to develop its global digital marketing platforms in order to enable Leerdammer to better connect with its consumers via social media channels.

 
The account win is the result of a competitive pitch involving top digital agencies from across Europe.  Blast Radius has been appointed to support Leerdammer in the development of new web platforms and ultimately to bring the brand to life through the creation of content that connects with consumers via their social channels.

 
The first work created by Blast Radius Amsterdam is due to debut in Germany in January 2014 and will include a new website. Leerdammer is owned by Bel Group which is headquartered in Paris, France.  Bel Group is a leading branded cheese company with an annual turnover ahead of 2.5 billion euros. It has 10,600 employees worldwide and sells its products in over 120 countries.

 
Jochem de Boer, Global Brand Director, Leerdammer, said: “We were looking for an agency to help us build our brand internationally in innovative ways, and Blast Radius showed a strong mix of strategic, creative and technology capabilities, that I'm confident will help us build an effective brand ecosystem and get closer to our audience."

 
Stefan Hawes, CEO, Blast Radius Amsterdam, said: “Partnering with Leerdammer, a brand with such a strong signature and heritage, is a significant accomplishment and we are very proud to have been awarded this work. Supporting the brand on its journey into a new age of digital consumer engagement provides an exciting opportunity for Blast Radius Amsterdam, in what is set to be a remarkable period of transformation for the brand.”