Lapiz Promotes Lizette Morazzani to Creative Director

Lapiz, a Chicago-based advertising agency for emerging cultures, promoted Lizette Morazzani to creative director.

Morazzani has 12 years of experience in copywriting and has been part of Lapiz for the past two years. As creative director, she will oversee creative for client brands including Purina, WhiteWave Silk and RE/MAX. Morazzani will report directly to Lapiz Executive Creative Director Fabio Seidl.

“Lapiz is experiencing significant growth, winning awards and new clients. Lizette’s passion for great ideas has been vital to getting us where we are today,” said Seidl. “With her help cultivating our creative team’s talents, we look forward to opening more opportunities to deepen our agency’s talent pool.”

Morazzani helped create RE/MAX “Dream With Your Eyes Open,” a U.S. general market advertisment for one of the world’s largest real estate companies, and newly launched TV spots for Purina Dog Chow airing throughout Latin America.

Her work has gained global recognition including Cannes Lions for Gatorade “The Heart of Puerto Rico,” Banco Popular de Puerto Rico and Muscular Dystrophy Association Puerto Rico. She also won awards from the D&ADs, Clios, One Show and London International Awards. 

“Lapiz continues to evolve and shape into a strategic hub for breakthrough creative solutions,” said Morazzani. “We’re looking forward to propel and fuel that change going into the new year.”

Prior to Lapiz, Morazzani built her career at JWT San Juan where she was an Associate Creative Director. She is originally from San Juan, Puerto Rico.