Lacoste & BETC Call Upon the King of Vine & His Camera Trickery

For the launch of its online boutique, Lacoste, along with BETC and BETC Digital, asked Vine and Instagram star Zach King to help out.

The first French brand to work with the King of social networks, Lacoste is releasing 5 vnes, each featuring a digital sleight of hand, the online star's calling card. Zach, who gained fame through his online videos, which showed him transforming into a dog and running through walls, is using his talents to showcase the content and features of the brand's new ecommerce website.

The vines are being released over a period of two weeks on Lacoste's Vine and Instagram, as well as other social platforms. The first was posted on October 20th.