LA.B's Peter Refle Lights Up Miami For BMW

 

Los Angeles-based LA.B Film & Content director Peter Refle soars to luxurious heights with a high-octane, Miami Vice-like race against the clock in the new :30 'BMW Miami' for the BMW Coupe 3 Series, produced direct to client. The spot doesn’t feature Don Johnson, but it may as well with its pulse-quickening, nimble automotive stunts throughout South Beach; all in an effort to dispose of a ticking bomb and save two damsels in distress.  

 

“BMW Miami” opens on the launch of a high stakes mission. We see a lurking squadron of police cars, detectives investigating a suspicious scene, culminating with the delivery of an unmarked briefcase from a yacht to a handsome money handler who zooms away in his blue BMW Coupe 3 Series convertible. The suave gentleman races against the clock through the balmy streets of Miami, darting oceanside not only against a competing red BMW but a duo of speedboats and a pursuing helicopter. The chase draws to a close when the two BMW Coupe 3 Series come to a screeching halt by the marina. Still racing against the clock, our hero bolts out of his vehicle, tossing the mysterious briefcase into the water so it explodes a safe distance from the women and yacht.  The spot ends with the BMW logo accompanied by the super, 'Sheer Driving.'        

 

Click the link to view the spot http://bit.ly/K1wDDl