Kingsday’s Bram de Rooij on the Importance of Storytelling Amidst Adland Hypes

We at LBB are big fans of Dutch creativity - just one example that sticks to mind is Kingsday’s gloriously emotive work for the Flower Council of Holland. But on the whole, the Dutch market didn't perform to its potential standards this year in Cannes. Kingsday creative director Bram de Rooij ponders why with LBB’s Addison Capper. 

Many thanks to Stitch Editing and Editor Richard Woolway for their help with our Cannes video interviews!