Kiefer Sutherland Finds Susan Glenn for Axe

19/07/2012

BBH London

Advertising Agency

London, UK

603

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19/07/2012

BBH and Ringan Ledwidge introduce the ultimate girl next door

Bikini-clad amazons and celestial fallen ages have been ditched in favour of a far more pedestrian kind of heartbreaker in the latest Axe spot from BBH New York. Susan Glenn is a whimsical take on unrequited high school love, narrated by surprising softy, Kiefer Sutherland.

Directed by Ringan Ledwidge, the spot captures the heightened emotions of a teenage crush through imaginative in-camera trickery and over-literal interpretations of the copy.

The eponymous ‘Susan Glenn’ is the unassuming beauty, the normal girl who is neither cheerleader nor cool kid and is, perhaps, all the more intimidating for it. The term ‘Susan Glenn’ first appeared on Urban Dictionary in early May (http://bit.ly/LuuKzl) has taken off as an internet meme, with bloggers everywhere sharing stories of their own personal Susan (http://bit.ly/NCAE1C) . And because it’s Thursday and it’s lunchtime, check out this genius blog entitled Dudes Failing To Get Their Susan Glenn In 11 Gifs – and yes, there’s lots of falling over...

Creative Credits:

CLIENT: Unilever

Brand: AXE

AGENCY: BBH New York

Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Associate Creative Director: Nate Able
Copywriter: Peter Rosch

Art Director: Nate Able

Head of Broadcast: Lisa Setten
Agency Producer: Calleen Colburn
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Account Director: Mandy Dempsey

Strategy Director: John Graham

Strategy Director: Griffin Farley

Strategist: Eric Fernandez

PRODUCTION COMPANY: Rattling Stick
Director: Ringan Ledwidge
Production Company Partner/EP: Jennifer Barrons
DP: Matthew Libatique
Line Producer: Pat Frazier

VFX Company: The Mill NY
Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
Colorist: Fergus McCall
Lead Flame: Iwan Zwarts
Flame Assist: Albert Cook
CG product : Isaiah Palmer
Editorial: Work (NY)
Editor: Rich Orrick
Assistant Editor: Healy Snow
Editorial EP: Jane Dilworth/Erica Thompson
Music Composer: Phil Kay
Music Company: Woodwork Music
Sound Designer: Brian Emrich
Mix Company: LIME
Mixer: Rohan Young