Kelly Salmon Rejoins LVLY as Director of Business Development

Kelly Salmon has come home. The New York based sales and marketing pro has rejoined LVLY, the international creative studio headquartered there, in the new position of director of business development. Her hire was announced by LVLY’s EVP/managing directors Wendy Brovetto and Cara Cutrone. 

Salmon was head of sales for the editorial division of LVLY from 2011 to 2015. She got her start in the industry working on set as a production coordinator before moving into sales, initially with a live action company before transitioning into post production. 

Prior to rejoining LVLY Salmon led her own independent repping firm, Hunt & Gather, where she repped companies that encompassed every aspect of the advertising production process. Her roster included the live action production company Joinery; the original music house Mophonics; sound design speciality shop Henry Boy; the animation studio House Special; and the design and motion studio Trollbäck.

In her new role, Salmon will rep the entire range of LVLY services, from editorial and live action production (via LVLYHOOD) to design, motion graphics, VFX, beauty finishing and music and sound (via Decibel). 

“I’m delighted to be returning to my roots at LVLY, which now offers so much more than it did when I was here before,” says Salmon. “LVLY has been a mainstay in our industry due to its creative vision and ability to evolve with the times. In today’s climate, clients are looking for a resource that can help them find solutions that bridge disciplines, crafts, genres and categories. Through their unique combination of talent and innovation, the team at LVLY provides these solutions. That makes us a perfect match for the clients and brands of today.

“And Wendy and Cara are incredible leaders,” Salmon continues. “The opportunity to partner with them as we continue to move LVLY forward was very appealing. So it was an easy decision to hop back on board under their management.”

Brovetto says that, in addition to her experience working as an independent rep, what drew LVLY to Salmon was her cultural familiarity with the company. “When we started looking for a new sales ambassador, it became clear that someone who combined a wide view of the industry – with solid contacts and expertise in so many areas – but who also understood our DNA would be the perfect fit to launch our sales effort in 2020,” she comments. “That’s why we’re so happy to have Kelly back under our roof.”