Intermark Group Launches New Brand Anthem for Physicians Mutual

Intermark Group has just launched a new brand anthem campaign for Physicians Mutual, a nationally recognized life, health, and retirement insurance company based in Omaha, Neb. The campaign includes a digital campaign, television spots and partnership with the Hallmark Channel and Hallmark Movie Mysteries. The spots focus on the positive experiences that customers have had with Physicians Mutual, which have earned them a 97% customer satisfaction rating.

 “We are excited about this new launch and look forward to helping Physicians Mutual share their story and demonstrate their core values in new and exciting ways,” said Jake McKenzie, CEO at Intermark Group. “These new spots amplify Physicians Mutual’s great customer experience when planning for retirement years.”

Physicians Mutual selected Intermark Group as its agency of record in 2015. Intermark Group works with Physicians Mutual on a multiyear strategy to help build and expand the company’s brand in markets across the country.