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Creative in association withGear Seven
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How FCB Buenos Aires' Amazing Children's Book is Helping Regrow Trees

06/05/2015
Advertising Agency
New York, United States
152
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Agency launches book made with acid-free paper, jacaranda seeds and ecological ink

Trees give so much to the world, including books. Now, thanks to FCB Buenos Aires and children’s book publisher Pequeño Editor, trees can grow from books. That’s right. A book that returns to nature what it took from it. 

Check out the 'Tree Book Tree', a book for kids 8-12 that when replanted after it’s been read, will sprout a tree. The book is made with acid-free paper, jacaranda seeds and ecological ink.

Amazing, indeed. Now, trees and children can grow together.


Credits
Agency / Creative
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Music / Sound
Work from FCB US
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