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Creative in association withGear Seven
Group745

How CP+B Used Sand Sculptures to Fight for Vacation Equality

17/07/2014
Group745
Advertising Agency
New York, USA
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Campaign includes petition to give Americans guaranteed holiday time
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Hotels.com have launched this spot based around the fact that America is the only advanced economy with no guaranteed minimum vacation time for its workers. In fact, 1 in 4 American workers in the private sector do not have any paid time off. This equates to 28 million people who are missing out on all of the benefits of a vacation. 

As Hotels.com is a true guest-centric company, it believes that it's perfectly positioned to bring this issue to light and support this initiative around the need for a guaranteed minimum amount of paid vacation for American workers.

the 'Vacation Quality Project' campaign includes a petition on WhiteHouse.gov, a postcard campaign to The House of Representatives and this film below.



Credits
Work from CPB
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