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Creative in association withGear Seven
Group745

How CP+B Used Sand Sculptures to Fight for Vacation Equality

17/07/2014
Advertising Agency
New York, USA
67
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Campaign includes petition to give Americans guaranteed holiday time

Hotels.com have launched this spot based around the fact that America is the only advanced economy with no guaranteed minimum vacation time for its workers. In fact, 1 in 4 American workers in the private sector do not have any paid time off. This equates to 28 million people who are missing out on all of the benefits of a vacation. 

As Hotels.com is a true guest-centric company, it believes that it's perfectly positioned to bring this issue to light and support this initiative around the need for a guaranteed minimum amount of paid vacation for American workers.

the 'Vacation Quality Project' campaign includes a petition on WhiteHouse.gov, a postcard campaign to The House of Representatives and this film below.



Credits
Work from CPB
ALL THEIR WORK