On the back of its recent Purplebricks Real
Estate Agents win, VCCP Sydney has swiftly followed up its success by
winning the competitive pitch for hipages, Australia's largest online
marketplace to find and hire trusted tradies to get those household jobs
and home improvements done.
Known for its creative work on ING
Direct, Compare The Market, Ancestry.com and Fitness First, VCCP Sydney
will be responsible for all creative including social and digital.
Says Tracy Richardson, chief marketing officer at hipages: "We went to
market looking for a crackerjack creative agency and we were wowed by
VCCP.
"Their pitch gave us a great insight into the thinking,
processes, team dynamics, leadership and fit with hipages. And,
critically, the horsepower of the creative engine underpinning their
work.
"VCCP demonstrated an unnatural
knack to nail our tone of voice, unpack insights, extract every ounce
of delight from every concept they presented. They just seem to get us
to the bone."
Says Gary Dawson, executive creative director, VCCP Sydney:
"hipages is a brand every Australian should be familiar with. Our aim is
simple, to make hipages the first name you turn to when you need a
tradie to get the job done. These are exciting times for hipages and
VCCP Sydney."
Says David Kennedy-Cosgrove, managing partner, VCCP Sydney: "As
a challenger agency for challenger brands, we're ecstatic to be
partnering with hipages to help change the way Australians do business.
"We
bonded over a shared understanding of how digital service brands work
to disrupt the market for the betterment of the consumer. Tech
inevitably makes life simpler and more connected, and hipages is leading
the charge to simplify the way Australians and tradies alike do
business together."