hasan & partners Appoints Johanna Juuvinmaa as New CEO

Independent network hasan & partners group has appointed Johanna Juuvinmaa as chief executive officer of hasan & partners, one of the leading creative agencies in the Nordics. She takes over from Panu Nordlund, who steps up to the group management team in a newly-created chief client officer role.

The group has also added two senior executives to the management team to strengthen the ties between its six international agencies.

Johanna joined hasan & partners from Avanade, a company jointly owned by Accenture and Microsoft, where she held positions including chief technology innovation officer, country manager - Finland - and was responsible for the digital marketing and e-commerce business in the Nordics.

Before that she spent nearly 10 years in the Accenture Communication, Media and Technology unit, leading global rollouts across international teams.

As chief client officer, Panu Nordlund will oversee all client co-operations and relations across the group, which includes hasan & partners; communications agency hasan Communications; customer insight and business design agency Frankly Partners; and production company RAW & LAND in Finland; as well as to maximise client synergies with creative digital full-service agency, Perfect Fools, in Stockholm and San Francisco-based marketing communications agency TBD, also part of hasan & partners group.

Eka Ruola, CEO and ECD of hasan & partners group said of the announcement: “We have a mission to bring together brilliant business minds with the best creative, strategic and digital talent from around the world. It is not enough to just deliver amazing creativity, businesses must be responsive to change in order to keep audiences engaged.

“Johanna’s vast experience in innovation and digital transformation, along with Panu’s incredible rapport with clients and ability to tease out their business problems, forms a new pillar of hasan & partners group proposition.”

Johanna said: “Throughout my career I have always wanted to enable creative people to do the amazing things they are capable of. hasan & partners provides a unique combination of competencies, from customer understanding, brand strategy and disruptive creative design to storytelling and marketing communication. With this talent, and by collaborating closely with our clients, we can develop genuinely distinctive experiences and bring them to the market in a meaningful way.”

Panu, who led hasan & partners for four years, said: “I’m happiest when spending time with clients, working to identify their biggest challenges both now and in the future, and finding ways to integrate that into effective solutions to communicate their brand to the world. Our clients face a world that is constantly changing - our role at hasan & partners group is to help navigate and create opportunities from that change.”

In addition to bringing Johanna and Panu onto its leadership teams, hasan & partners group also announces:

Anna-Riikka Hovi-Taunila, co-founder and CEO of customer insight and business design agency Frankly Partners, steps up to the board as chief operating officer of hasan & partners group. She hands over Frankly Partners’ CEO role to Roope Ruotsalainen