senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Gorgeous Animated Film from Lew’Lara\TBWA is Sure to Warm Your Heart

25/05/2016
Advertising Agency
New York, USA
187
Share
Agency launches animation to raise awareness of a winter clothing drive for the homeless in Brazil

Lew’Lara\TBWA has launched a new campaign to raise awareness of a Winter Clothing Drive in Brazil, a charity effort to keep the homeless warm during the cold months. 

The centrepiece of the campaign is a short animation for theatres and the internet, which tells the story of Malu Moletom, a girl who lives in a city where everyone wears all the clothes they have, all at the same time. Nobody realizes that having so many clothes is excessive. On top of that, every night, when the sun goes down, mysterious earthquakes threaten the town. The film finishes with a heart-warming finale, and a powerful message that's sure to resonate with viewers.


Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
More News from TBWA Worldwide
5 minutes with...
5 Minutes with… Kim Laama
19/03/2024
359
0
5 minutes with...
5 Minutes with… Joanne Lao
07/03/2024
44
0
ALL THEIR NEWS
Work from TBWA Worldwide
BEHRtoven
BEHR Paint Company
25/03/2024
12
0
Project Jupiter
BMW
07/03/2024
22
0
Festival
HORNBACH
21/08/2023
816
0
ALL THEIR WORK