Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Goldstein Makes Life Sound a Little Softer in Cute Spot for Lotus Baby

Creative 67 Add to collection

Goldstein Music teams with director Joshua Neale and Publicis Poke for this charming ad

Goldstein Makes Life Sound a Little Softer in Cute Spot for Lotus Baby

Raising kids can be a handful, but the latest spot from Lotus Baby reminds us that babies can be bundles of joy as well as little troublemakers. Directed by Joshua Neale for Publicis Poke, this light-hearted clip follows a young father in his futile attempts to put a newborn to bed. Of course, it’s never as easy as it seems.

To accompany the gentle struggle between man and miniature-force-of-nature, Goldstein Music produced an acoustic re-record of Verdi’s ‘Anvil Chorus’ - a rousing, operatic piece known for its uplifting refrain, usually backed by a cacophony of chiming metal.

Goldstein reinvented the classical number as a delicate guitar composition, with soft strums and folky melodies redefining the chaos of childcare as something much more playful and cheery. It’s a fitting match for Lotus Baby’s mantra: “make life a little softer”.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Music & Sound Design, Comedy

Categories: Diapers, Beauty & Health

Goldstein, Thu, 08 Jul 2021 15:31:00 GMT