Today, kbs+ launched a new integrated campaign for Simmons Bedding Company's ComforPedic iQ from Beautyrest brand and includes TV and digital creative, social activations, and a new website.
The campaign, "The Future of Sleep is Here," will launch the new brand and its revolutionary sleep technology to consumers for the very first time, demonstrating the production mechanics as a brand would of the latest smartphone or laptop. The new ComforPedic iQ from Beautyrest is the first and only mattress endorsed by Dr. Andrew Weil- an expert in integrative medicine.
The campaign demonstrates the inner-workings of this new technology and targets tech-savvy "Solution Seekers" who have chronic sleep problems but are willing to try new products and act as evangelizers to influence other buyers.
Credits
Client: Simmons Bedding Company
Agency: kbs+
Head of Production: Jenny Read
Producer: Allyson Doody
Chief Creative Officer: Izzy DeBellis
Creative Directors: Angela Denise/Deb Maltzman
Creative: Mike Merritt/Cecilia Bogardus
Account: Bill Grogan, Hollie Doran, Marco Muñoz
Strategy: Jonah Bloom/Zack Cohn
Business Manager: Andrea Fagan
Production
Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Line Producer Rich Kaylor
DP: Adam Marsden
Post Production
Post Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
CG Lead: Ben Grangereau
Producer: Tyler Locke
Editorial: The Whitehouse
Editor: Brian May
Designers: Macauley Johnson, James Levy, Janice Ahn, Ryan Kirkwood
Cloth Simulation: Matthew Johnson
CG Generalists: Robert Kim, Andy Kim
2D Animation: Sarah Beth Hulver, Shawn Kim, Matthew Andrews
Lighter: Ryan Kirkwood
Compositor: Matthew Lydecker, Ryan Kirkwood, Cameron Burr
