Leo Burnett Europe
Mon, 14 Oct 2013 11:20:21 GMT
The beloved Fiat 500 has been transformed into a live theater in a one-of-a-kind dramatic experience by Leo Burnett Madrid.
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.
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