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Fiat 500 Stars in Street Theatre

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Leo Burnett Madrid team unleashes their inner thespians

Fiat 500 Stars in Street Theatre

The beloved Fiat 500 has been transformed into a live theater in a one-of-a-kind dramatic experience by Leo Burnett Madrid. 


Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street. 

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Leo Burnett Europe, Mon, 14 Oct 2013 11:20:21 GMT