https://lbbonline.com/news/ site news https://lbbonline.com/news/tickets-released-the-immortal-awards-germany-winners-night On the 14th of October, Little Black Book, SOUP and bEpic invite you to celebrate Germany’s best creative work and the teams behind it https://lbbonline.com/news/tickets-released-the-immortal-awards-germany-winners-night

https://lbbonline.com/news/henry-riggall-joins-chalkboard-ventures-as-chief-growth-officer Henry Riggall to oversee growth for creative agency Trade School and media agency 22squared https://lbbonline.com/news/henry-riggall-joins-chalkboard-ventures-as-chief-growth-officer

https://lbbonline.com/news/kathy-najimy-winheritance-arag-will-making-campaign BarkleyOKRP campaign sees Kathy Najimy partner with ARAG’s LegalNow to put her quirky treasures up for grabs, proving that making a will is about celebrating your life today https://lbbonline.com/news/kathy-najimy-winheritance-arag-will-making-campaign

https://lbbonline.com/news/lauren-greenfield-puts-the-attention-economy-in-a-museum Director Lauren Greenfield brings 'Social Studies' to new exhibit https://lbbonline.com/news/lauren-greenfield-puts-the-attention-economy-in-a-museum

https://lbbonline.com/news/segafredo-take-your-shot Rodrigo Inada directs the campaign from BBH London, repositioning the Italian brand for a new generation of coffee drinkers https://lbbonline.com/news/segafredo-take-your-shot

https://lbbonline.com/news/horizon-media-expands-horizonos-labs-with-3rd-cohort Cohort three reflects market acceleration and client priorities as marketing technology shifts from insight to action https://lbbonline.com/news/horizon-media-expands-horizonos-labs-with-3rd-cohort

https://lbbonline.com/news/global-vml-ceo-jon-cook-to-leave-wpp Succeeding Jon, Eric Campbell, currently CEO of VML and WPP Creative in North America, will become global CEO of VML from 1st March 2027, while continuing as CEO of WPP Creative North America https://lbbonline.com/news/global-vml-ceo-jon-cook-to-leave-wpp

https://lbbonline.com/news/todd-sommers-o-h-partners-agency-brand-5-minutes LBB sits down with the O.H. Partners president to discuss what he’s learned from a career spanning client and agency sides, the changing role of agency leadership, and why staying close to clients matters more than ever https://lbbonline.com/news/todd-sommers-o-h-partners-agency-brand-5-minutes

https://lbbonline.com/news/jay-sotomayor-joins-crystal-as-senior-producer Jay will support the music company across all projects in the advertising and gaming verticals, as well as growing the sound design and mix side of the business https://lbbonline.com/news/jay-sotomayor-joins-crystal-as-senior-producer

https://lbbonline.com/news/being-your-own-biggest-advocate-with-dana-astrow The founder of ARC on passing her experiences forward so the next generation may not have to fight as hard to get what they’ve rightfully earned, as part of LBB’s My Biggest Lesson series https://lbbonline.com/news/being-your-own-biggest-advocate-with-dana-astrow

https://lbbonline.com/news/why-sprite-released-a-mukbang-straw-to-celebrate-its-synergy-with-spicy-food VML Canada executive creative director Mélissa Charland chats with LBB’s Jordan Won Neufeldt about introducing the brand’s ‘Hurts So Good’ platform to the country, and why targeting gen z was the right way to bring this endeavour to market https://lbbonline.com/news/why-sprite-released-a-mukbang-straw-to-celebrate-its-synergy-with-spicy-food

https://lbbonline.com/news/people-s-pension-casts-joe-wilkinson-as-its-fairy-godmother-in-first-ever-tv-campaign ‘Famously Fair’ brand platform marks the first work from Bountiful Cow since expanding its remit across creative, media and organic social https://lbbonline.com/news/people-s-pension-casts-joe-wilkinson-as-its-fairy-godmother-in-first-ever-tv-campaign

https://lbbonline.com/news/why-real-relationships-still-matter-in-an-increasingly-ai-driven-pr-world Skylar Davis, PR specialist at Press Kitchen explains why public relations is about relationships and where PR firms should draw the line on AI-generated publicist personas https://lbbonline.com/news/why-real-relationships-still-matter-in-an-increasingly-ai-driven-pr-world

https://lbbonline.com/news/rockmilk-creative-intelligence-ai-data-brands-advertising The Brazilian outfit diagnoses problems that businesses don't know they have, using AI and a senior human core to shape better creative decisions before they become expensive mistakes for brands https://lbbonline.com/news/rockmilk-creative-intelligence-ai-data-brands-advertising

https://lbbonline.com/news/crufts-appoints-tommy-to-craft-campaign-platform-for-2027 Appointment will see Tommy, part of ZEAL Group, develop campaign strategy, visual identity and creative across social, digital, email and out-of-home for Crufts 2027 https://lbbonline.com/news/crufts-appoints-tommy-to-craft-campaign-platform-for-2027

https://lbbonline.com/news/Ikea-50-years-Canada-Selwyn-Crittendon-Jonelle-Ricketts Attending the brand’s 50th anniversary party in Toronto, LBB’s Jordan Won Neufeldt speaks to CEO Selwyn Crittendon and head of marketing Jonelle Ricketts about being consumer-first, and why affordability is more important now than ever https://lbbonline.com/news/Ikea-50-years-Canada-Selwyn-Crittendon-Jonelle-Ricketts

https://lbbonline.com/news/The-traitors-reality-tv-unscripted-vox-pop-opinion As adland turns to unscripted TV shows like ‘The Traitors’ to decode mass culture, the industry debates whether engineered entertainment offers genuine consumer insight or is merely a distraction from the real world https://lbbonline.com/news/The-traitors-reality-tv-unscripted-vox-pop-opinion

https://lbbonline.com/news/uhn-foundation-we-are-uhnited Campaign from Someplace Nice showcases what can be achieved when everyone comes together to reimagine the future of healthcare https://lbbonline.com/news/uhn-foundation-we-are-uhnited

https://lbbonline.com/news/channel-4-commissions-documentary-series-the-body-thief Definitive new documentary about the funeral home scandal that shocked Britain https://lbbonline.com/news/channel-4-commissions-documentary-series-the-body-thief

https://lbbonline.com/news/tidy-cats-cracks-down-on-litter-crime-with-launch-of-special-litter-unit-led-by-kumail-nanjiani Crime procedural social series helps solve cat owners’ most heinous litter crimes, while Litter Crimes HQ pop-up brings the investigation to New York City https://lbbonline.com/news/tidy-cats-cracks-down-on-litter-crime-with-launch-of-special-litter-unit-led-by-kumail-nanjiani