FCB/SIX Named North American CRM Agency of Record for Premium Automaker in US and Canada

FCB announced today that its creative data marketing agency, FCB/SIX, has been appointed CRM Agency of Record by BMW in both the United States and Canada, two significant wins for the network. BMW’s U.S. business will be led out of FCB/SIX New York, while FCB/SIX Toronto will lead the Canadian business.

As CRM Agency of Record, FCB/SIX will partner with BMW to improve the customer journey at every touchpoint of the automotive buying and ownership experience by looking at the journey holistically. The agency is also tasked with supporting the marque’s focus on customer-centricity and using data to drive key marketing decisions and optimisations.

FCB/SIX’s appointment as BMW Canada’s CRM Agency of Record comes with a highly successful three year relationship in which FCB launched award-winning initiatives such as Live Unscripted, the Digital Welcome Experience and Stage Your Driveway.

“We are so proud and humbled to have the opportunity to evolve our relationship with BMW and look forward to creating behaviour-changing solutions across North America, in order to help BMW grow its business”, said FCB North America CEO, Tyler Turnbull.

FCB/SIX global president, Andrea Cook, commented: “FCB/SIX has established itself as the foremost authority in bringing together the twin powers of creativity and data, ignited by technology, to create individualised customer experiences that transform businesses. We’re excited to bring our special sauce to BMW in the U.S. and Canada to help this prestigious brand build and sustain unparalleled relationships with its customers.”

These latest wins for FCB/SIX come after four years of remarkable creative momentum and worldwide growth through the addition of new clients and mandates including Johnson & Johnson, eBay and The Clorox Company. It was also named the 2019 Ad Age Data & Analytics Agency of the Year and has received some of the most coveted awards for creativity and effectiveness, including a Grand Prix in Creative Data at the 2019 Cannes Lions and a D&AD Black Pencil in 2020.