Publicis Italy and Le Pub have launched a festive campaign for fashion house Bottega Veneta called ‘Bottega for Bottegas’
Celebrating the concept of creative community, the brand is bringing together a roster of bottegas, specialising in products ranging from Krumiri Rossi biscuits and Pastificio Martelli pasta to Orsoni ceramics and Amatruda paper.
The project includes an offline campaign — with products from these bottegas on display in Bottega Veneta stores in Italy, and an advertising campaign across Milan — and an online presence.