Hires & Wins
Oct. 25, 2012, 5:11 p.m. by Sapka Communications
Evolution Bureau Wins La Brea Bakery Account
San Francisco creative shop selected for bakery’s retail business
Following an agency review, Evolution Bureau has been named the creative agency of record for Los Angeles-based La Brea Bakery.
EVB will lead all U.S. consumer-marketing efforts for the La Brea Bakery brand, which includes creation of an integrated communications plan focused on key selling periods . The agency expects to debut new social and digital creative in late 2012 and throughout 2013.
La Brea Bakery helped spark an artisan bread renaissance in Southern California when it first opened in 1989, and ultimately set the standard for fresh, artisan bread across the nation. Now, more than 20 years later, La Brea Bakery is a leading U.S. producer of par-baked artisan breads distributed to grocery stores, restaurants and foodservice institutions.
“EVB offered a clear blueprint for strong communications and content that we felt best embodied our brand philosophy,” said Jaclyn Park, Director of Marketing, La Brea Bakery. “We were impressed by their creative capabilities, innovative ideas and overall enthusiasm of their people.”
La Brea Bakery sells more than 100 varieties of award-winning, hand-cut loaves, baguettes, telera rolls, sandwich breads, dinner rolls and tortillas to leading grocery stores throughout the United States, including Costco, Kroger, Harris Teeter, SuperValu and Shoprite. In addition, La Brea Bakery's breads can be found at the La Brea Bakery Cafe at Downtown Disney in Anaheim, Calif., which went through an extensive renovation earlier this year.
“La Brea Bakery is a great brand with an amazing history, and we’re excited to be working with them to help them achieve their marketing goals,” said James Gassel, President of Evolution Bureau.
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