Effies' Call for Entries Campaign Might Be All Too Familiar to Ad People

The VIA Agency has launched a campaign for the 2016 Call For Entries for the North American Effie Awards. 'Not every idea is a good idea' pokes fun at the notion that good ideas can come from anywhere. Humorous vignettes show industry professionals having to endure unsolicited ideas for marketing campaigns, PR stunts and TV commercials (from friends, family members, cab drivers and bartenders). 

"At the heart of every Effie winning campaign is a great idea that worked, and true to our 2016 Call for Entries campaign, not all ideas are good ideas, and not all ideas work,” said Neal Davies, President and CEO of Effie Worldwide. “That’s why it’s such an accomplishment to win an Effie and why something as unique as Effie remains at the heart of our industry."