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May 15, 2012, 8:48 a.m. by Droga5 Sydney
Droga5 Launches 'Meet Phill Pace' For Unilever
Contender for the Mr Australia bodybuilder title stars in new Domestos’ ad
Droga5 Sydney has created a film featuring Phill Pace, a contender for the Mr Australia bodybuilder title, to launch Domestos’ new toilet cleaner.
The film follows a typical day in the life for Phill as he eats his way to the title.
Anthony Toovey, Senior Brand Manager explains “"Domestos is a very well known brand, but this is the first time we've launched it specifically as a toilet cleaner in Australia, and we thought it warranted engaging through something a bit different for the category".
The campaign, comprising a 90 second TVC and a 2 minute web film, launched during Australia’s Got Talent, which prompted over 175,000 hits on YouTube in just 24 hours.
David Nobay, Droga5 Creative Chairman said "The Domestos team wanted to approach this category differently, and that's what we've done. It's our first real content work for Unilever, and I'm impressed with the courage the client has shown us."
Click the link to view the work http://bit.ly/JYVvMk
Credits
Writer/Art Director: David Nobay
Production Company: Goodoil Films
Director: Fiona McGee
Producer: Claire Richards
Agency producer: Paul Johnston
Business Director: Liz Ainslie
Editor: Dave Whittaker, The Editors
Sound: Nylon
Client: Anthony Toovey, Caroline Gregory, Unilever
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