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Doritos Reels in Our Attention With Tasty New Spots

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Doritos has partnered with Leo Burnett Israel to produce 'When taste kicks in, other senses fade out' ads for the infamous crisp brand
Doritos Reels in Our Attention With Tasty New Spots
It’s a well-known fact; take one sense away and chances are the others will be elevated. Our body’s natural propensity is to compensate. People with impaired vision may have better hearing and so on. But Doritos is no ordinary snack.

Packed with flavour, it was meant to defy the laws of nature itself and it affects humans in the most peculiar of ways. Once gobbled up, Doritos chips will stimulate your taste buds to such a point, they will overload your senses and obliterate all others - leaving you with just the heightened effect of the Doritos flavour as the rest of the world just falls away.

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Client: Doritos Frito Lay, Strauss Group


Agency: Leo Burnett Israel

CEO: Ori Gal

Chief Creative Officer: Ami Alush

Creative Team: Michal Perry, Meital Miller, Oren Ben-Naim

VP Client: Yonatan Regev

VP Strategy: Zemer Doron

Strategic Planner: Liz Stull

Account Supervisor: Shiran Feldman

Account Manager: Sapir Yaron

Marcom: Eva Hasson

Producer: Menny Zarhia


Production Company: Bedroom Productions

Photographer: Matan Akerman

Producer: Yoav Birenfeld

Categories: Food, Savoury Snacks

Leo Burnett Israel, Mon, 20 Jul 2020 12:01:31 GMT