Doritos Reels in Our Attention With Tasty New Spots
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Doritos has partnered with Leo Burnett Israel to produce 'When taste kicks in, other senses fade out' ads for the infamous crisp brand
It’s a well-known fact; take one sense away and chances are the others will be elevated. Our body’s natural propensity is to compensate. People with impaired vision may have better hearing and so on. But Doritos is no ordinary snack.
Packed with flavour, it was meant to defy the laws of nature itself and it affects humans in the most peculiar of ways. Once gobbled up, Doritos chips will stimulate your taste buds to such a point, they will overload your senses and obliterate all others - leaving you with just the heightened effect of the Doritos flavour as the rest of the world just falls away.
Client: Doritos Frito Lay, Strauss Group
Agency: Leo Burnett Israel
CEO: Ori Gal
Chief Creative Officer: Ami Alush
Creative Team: Michal Perry, Meital Miller, Oren Ben-Naim