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Diet Pepsi ‘Toast’ Featuring Sofia Vergara

15/01/2013
Production Company
Los Angeles, USA
188
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TBWA\Chiat\Day Los Angeles spot broke during the Golden Globes last night

 

Last night, during the Golden Globes, a new Diet Pepsi spot featuring Sofia Vergara broke. The commercial continues to tell her love story with Diet Pepsi, a toast to loving every sip. 
 
Pop, Crack, Fizz. What's that she sees? Diet Pepsi refreshment calling her name. And when Sofia wants a Diet Pepsi, she gets it. Nothing, not even a wedding, will stand in her way. 
 
 
Consumers can find out more about Diet Pepsi's new Love Every Sip campaign and sign up for Refreshing Rewards for a chance at prizes and free Diet Pepsi swag at dietpepsi.com.
 
Credits
 
Brand: Diet Pepsi
Spot Title: "Toast"
 
AGENCY: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: John Norman
Creative Director: Shawn Preston, Xanthe Wells
Associate Creative Director/Art Director: Helena Skonieczny
Associate Creative Director/Copywriter: Holly Hessler
Group Account Director: Grace Kao
Management Supervisor: Andrew Krensky
Account Supervisor: Brienne Monty
Group Planning Director: Oke Mueller
Executive Producer: Guia Iacomin, Anh-Thu Le
Producer: Lacy Plunk
Assistant Producer: Alicia Portner, Stephanie Dzicek
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Maryam Ohebsion
Broadcast Traffic Coordinator Eugene Gandia
 
PRODUCTION COMPANY: Radical Media
 
Director: Tarsem
Director of Photography: Brendan Galvin
Executive Producer/Producer: Tommy Turtle
Executive Producer: Frank Scherma
 
EDITORIAL: Union Editorial
 
Editor: Nicholas Wayman Harris
Assistant Editor: Ethan Wells
Producer: Rob McCool, Joe Ross
Executive Producer Michael Raimondi
 
POST: MPC
 
Flame Artists: Jake Montgomery, David Hernandez
2D Nuke Support: Clement Renaudin
Post Producer: Abisayo Adejare
Executive Producer: Lexi Stern
 
TELECINE: MPC
 
Colorist: Mark Gethin
 
MUSIC SUPERVISION: Good Ear Music Supervision
 
Music Supervisor: Andrew Kahn
 
MUSIC ARRANGEMENT: Human
 
Executive Producer: Millie Munro
Producer: Jonathan Sanford
 
SOUND DESIGN: Union Editorial
 
Sound Designer: Milos Zivkovic
 
MIX: Union Editorial
 
Mixer: Milos Zivkovic
 
Credits
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