Dick Smith & IdeaWorks Unveil ‘Unleash Your Smith’

The evolution of Dick Smith’s ‘Unleash Your Smith’ campaign aired this week, building on the brand's 2014 campaign that saw the retailer celebrating the creator and maker in each and everyone of us.

The campaign, created by IdeaWorks, continues to celebrate old traditions, this time with a father and daughter moment at home working together to create a dolls house, with a technology twist involving Apple products.

Cassie Wheeler, general manager marketing at Dick Smith, said: “Our Unleash Your Smith campaign last year was a huge success, bringing to life the heritage of Dick Smith which has been helping everyday Aussies create and innovate for over 40 years. The campaign strengthens our position as the go-to destination for premium products that help all Aussie’s and their families create amazing things with the help of technology.”

DSE DollsHouse TVC30 from LBB Asia Pac on Vimeo.

Tom Hoskins, creative director, IdeaWorks, said “Technology is now such a personal extension of us all as individuals. So it’s great to remind people, via Dick Smith’s ‘maker’ credentials, that technology also brings us together.”

The TV campaign will be supported both online and in-store.