Deutsch NY & Sonic Union 'Milk' The Misadventures Of Ms Hayek...

 

 

Deutsch, New York teams up with Independent Media director Wally Pfister, Sonic Union mixer Steve Rosen and Number Six Editorial’s Lawrence Young to take viewers on a comically wild ride with movie star Salma Hayek on her mishap-plagued odyssey for a glass of milk in the new :30/:60 “Midnight Run.”  

 

The spot, along with a heartwarming Hayek-starring :30 spot titled “Come Drink Your Milk,” is part of a new campaign from the Milk Processor Education Project (MilkPEP) called “The Breakfast Project.”  “Midnight Run” was directed by Oscar®-winning DP Wally Pfister. 

 

Click here to view the spot: http://www.interdubs.com/r/sonicunion/?al=njbovW&an=NAFBZk

 

In “Midnight Run,” Hayek enters her kitchen to get a late night glass of milk, only to find an empty container.  This alarming realization kicks off a comic montage of obstacles set to a lively mambo score as Hayek hops in her car to find more.  She endures empty store refrigerators, closed markets and drenching rainstorms, all to no avail.  

 

She even suffers an unsuccessful bucket-toting attempt to trespass into a rural pasture full of cows.  Finally, disheveled and frazzled, she frantically pulls up alongside a milk truck driver and pleads for his help to relieve her craving.   At home later that morning, as a relieved Hayek enjoys a glass of milk in her kitchen, her daughter brings to her attention that they have run out of cereal.  The spot closes on the “Got Milk?” and “Nourish Every Day” tags. 

 

Credits:

Client: Milk Processor Education Program (MilkPEP)

Production Company: Independent Media

Director Wally Pfister

Agency: Deutsch, NY

Chief Creative Officer: Greg Dinoto

Group Creative Director: Bernie Hogya

Copywriter: Matt Moyer

Art Director: Rich Kolopeaua, Tim Hancock

Senior Producer: Crissy Cicco

Editorial House: Number Six Editorial

Editor: Lawrence Young

Assistant Editor: Clay Doggett

Editorial EP: Toni Lipari

Editorial Producer: Evan Meeker

Colorist: Stephen P. Arkle, Technicolor, Los Angeles

Colorist: Tom Poole, Company 3, NYC

VFX: Gravity VFX, NYC

Creative Director: Alex Postelnicu

Executive Producer: Bob Samuel

Producer: Karen Bisagono

Chief Creative Officer: Zviah Eldar

Music: Hyperballad Music, NYC

Creative Directors: Rob Niederpreum, Jonathan Benedict

Audio Post: Sonic Union, NY

Mixer: Steve Rosen