DDB Worldwide and Fluid Party with Presidents

Proving that you don't have to spend money to have fun with money, DDB Worldwide recently tapped Fluid Editorial to deliver a range of post-production services on a raucous new spot for the New York Lottery.

 

The campaign features iconic US presidents tearing it up at a beach rave – bringing a whole new meaning to partying with your good friends Washington, Lincoln, Franklin and the rest. With shades of Jersey Shore and Ibiza Uncovered, the spot directed by Dave Meyers of @radicalmedia shows the various Mr Presidents hooking up with fellow partygoers, smoking suspect substances, scarfing burritos and enjoying what looks like vodka melon. Fluid editor John Piccolo to give a spliced-up party vibe to the spot.

 

This commercial follows on from New York Lottery’s previous spot, a Walking Dead-inspired ad that saw a hoarde of lumbering zombies shuffling through a deserted city in a quest to get their decayed paws on a ticket.

 

Client: NY Lottery

Spot : Beach Party :30 

Air Date: August 2012

 

Agency: DDB Worldwide

CCO: Matt Eastwood 

Group CD: Rich Sharp

CD: Mike Sullivan

Head of Production: Ed Zazzera

Executive Producer: Walter Brindak 

 

Production Co.: @radical media

Director: Dave Meyers

EP: Jim Bouvet, Maya Brewster

Head of Production: Frank Dituri

Line Producer: Angie Revell 

 

Editorial Co: Fluid

Editor: John Piccolo

Assistant Editor: Dan Ratcliff

Executive Producer: Laura Relovsky 

 

Post-production Co.: Fluid

Flame/Online: Wes Waldron

 

Color Grading: Co 3

Colorist: Tom Poole 

 

Mix: Mr. Bronx

Mixer: Dave Wolfe