Hires & Wins
Oct. 18, 2012, 9:35 a.m. by BBDO New York
Darren Moran Returns to BBDO NY as ECD
Former DraftFCB CCO moves back to agency that launched his career
BBDO New York announced today that Darren Moran has rejoined the agency as an executive creative director. He will report to David Lubars, Chairman and Chief Creative Officer, BBDO North America, and have responsibility for various agency brands. He starts this week. Mr. Moran was most recently Chief Creative Officer at DraftFCB, New York.
“Darren is a great storyteller and having him rejoin BBDO is a great story in itself,” said Lubars. “He began his career at BBDO more than 20 years ago and contributed work that helped BBDO earn agency of the year honors. Since then, he’s gone on to create award-winning, integrated campaigns for clients like LG and Chevron. We are thrilled for our clients that Darren has agreed to bring these skills back to BBDO. After all, who doesn’t love a story with a happy ending?”
Mr. Moran began his advertising career in 1990 as an account manager at BBDO New York before switching to the creative side of the business where he worked on brands such as GE, Hyatt, Frito-Lay and Visa. He left as a senior copywriter and subsequently went on to become Global Creative Director at Y&R, New York. There, he oversaw work in 60 offices around the world and was responsible for global brands such as Xerox, Chevron and LG. His “Give it a ponder” campaign for LG (starring James Lipton) won virtually every award on the planet.
After Y&R, Moran became Chief Creative Officer at DraftFCB in New York. Clients included Kraft, Nivea, US Freeskiing, Gerber, Jamaica Tourism and more. In particular, the agency’s work for Oreo’s 100th birthday celebration has been the most successful in the brand’s history. His list of awards includes Lions, Pencils, Clios, Webbys, Addys and much much more. And Moran estimates that he has been involved with more than 60 brands across a dozen categories over the course of his 22-year career.
“Don’t bother doing something if you can’t do it passionately,” said Moran. “And BBDO, under David, does everything with passion. After all, its mantra is, has been, and always will be about ‘The Work. The Work. The Work.’”
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