DAN Paris Has an Elegant Way of Waking You Up Without Your Smartphone

Nowadays, smartphones are an integral part of our daily lives. They have even conquered our bedrooms, replacing our alarm clocks! 

Experts are alerting us on how mobile phones and digital screens inside our bedrooms can radically disrupt our sleep. That's why TBWA's DAN Paris has created JustTheBell, a way to secure our bedrooms from waves and digital noise, at least for a while.

JustTheBell works as an 'analog bell' for our digital life, syncing with the alarms predefined in user’s smartphones, keeping track of them and then turning all connections off – so that no connected device enters the bedroom anymore. it has no buttons at all, being fully controlled with 'shake me kindly' technology.