Cutting Room Adds Lisa Petroni As Managing Director

 

Cutting Room, NY has added veteran agency producer Lisa Petroni as Managing Director, where she will oversee all things editorial including business development and client relations. Petroni comes to Cutting Room from BBDO where she moved up from Assistant Producer to V.P. Executive Producer in her 11 ½ years at the agency. 

 

Petroni worked with with Cutting Room Managing Partner Susan Willis at Grey Advertising, where she began as Assistant to the Head of Production at the time Willis was serving as an Assistant Producer. In her numerous years of agency production experience, she has worked with top clients, creatives and talent including Academy Award-winning cinematographer Janusz Kaminski on Oral B, “Monster,” Chess champion Garry Kasparov on the “Kasparov vs Machine” spot for Pepsi and actor Jason Alexander during his longtime run as an KFC spokesman. Most recently, Petroni was a producer on the 2012 Super Bowl hit campaign stylishly introducing Ms. Brown for M&M’s, which was voted #1 by fans on YouTube’s Super Bowl Ad Blitz contest.

 

Says Petroni, “I’m thrilled to come on board with Cutting Room. It is so rare in our industry to find both the professionalism and dedication along with the warmth and personable atmosphere that you find there.” 

 

Adds Susan Willis, “Lisa and I have been very good friends for a great many years—we love to collaborate on all the things we are passionate about which is especially on the work!”

 

Born and raised in Westchester, NY, Petroni attended Muhlenberg College where she earned a B.A. in History. After being introduced to the industry by a family friend, she fell in love with the fast-paced energy of advertising when she came on board as Assistant to the Head of Production at Grey Advertising in 1998, where Willis was then serving as Assistant Producer. 

 

After leaving Grey, Willis, then at BBDO, facilitated Petroni signing on as Assistant Producer at BBDO in 2000. There she rose in the ranks to the position of V.P. Executive Producer.  During her time at BBDO she worked for top national clients including Pepsi, Pizza Hut, KFC, FedEx and M&M.  Notable campaign include a pre-Super Bowl spot for Aleve entitled “Kid in You,” delivering a much more visually creative aesthetic to the pharmaceutical company.  Petroni’s first integrated campaign utilizing traditional and digital media platforms sought to extend the reach of the Duncan Hines’ Decadent Cakes and Amazing Glazes brands.

 

Outside of the advertising world, Petroni spends her time feeding her creative appetite by planning events, including weddings and corporate events, for fun.  Family time is spent traveling on international wine curating missions with her husband Benjamin and playing with her four year old daughter Ella.