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CP+B Boulder Names Devin Reiter Managing Director

28/08/2015
Advertising Agency
New York, USA
122
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Reiter returns to CP+B from McCann Erickson New York

CP+B Boulder announced today that Devin Reiter is rejoining the agency as Managing Director. Devin will work in tandem with existing Managing Director Danielle Whalen, who has held the position since it was created in the beginning of 2014 when CP+B initially committed to a more decentralized structure. Organic growth and recent new business wins created the opportunity for an additional Managing Director. Together Reiter and Whalen will focus on CP+B’s clients, employees, new business, culture and overall management.

“Each of our 9 offices is run by entrepreneurs who have a passion for building CP+B in their markets,” said Lori Senecal, Global CEO, CP+B.  “We have small, tight teams of hands-on doers who are in charge of creating the very best work. So when an office becomes too large for one MD to have meaningful personal impact on each and every client business, we need to expand our leadership to deliver this promise.  We now have that in Boulder with Danielle and Devin joining forces. With Devin’s understanding of our unique culture, and his dedication to creativity, innovation and integration across a great breadth of categories and businesses both domestic and global, he is the perfect complement to Danielle and we are thrilled to have him back at CP+B Boulder.”

Reiter returns to CP+B from McCann Erickson, New York, where he was an EVP, Executive Account Director and oversaw the Verizon FiOS, The USPS and the New York Lottery accounts. During his tenure at CP+B Boulder, Reiter led all efforts for the Microsoft family of brands most notably Windows Phones and Bing. In addition, he worked closely with American Express, including the highly visible Small Business Saturday program, Open Forum and American Express’ prestigious travel segment. Reiter has also focused on helping to spread the mission of the Gates Foundation.

“This is a tremendous time to be at CP+B,” said Devin Reiter. “The focus on being nimble, inventive and creative is the right approach for the agency of today and of the future. I have worked at different kinds of agencies and the chance to be back here, leading the office with Danielle is a great one. I can’t wait for the many things we will accomplish together.”

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