Cleaning Products That Stain Make No Sense in Amusing Mexican Clorox Ads
It makes no sense when a cleaning product causes even more stains. To avoid that, The Clorox Company created Clorox anti-splash for which FCB Mexico developed a fun campaign.
'No tiene Sentido' is the name of the new campaign and it was created for the Latin American market. It’s divided into five versions and features scenarios such as a sexologist who is embarrassed to talk about sex and a therapist that makes their patients feel anxious.
The launch of the Clorox Anti-Splash campaign will address issue #1 of the category of liquid chlorine. The purpose of the campaign is to convey in a humorous way the use of things that make no sense, such as a cleaning product that splashes and stains,” said Gabriela Sánchez, associate marketing director Ayudin & Clorox Brand LATAM.
