Canoes, Casseroles & Spaceships in Strike Anywhere's Pinterest Spot

Directing collective and production company Strike Anywhere has helped debut Pinterest’s new messaging feature with the truly inspiring “Say Hello” campaign.  The just-launched direct messaging system now allows users to have conversations about Pins on Pinterest, igniting the spark of creative collaboration around a shared interest or project. 

Strike Anywhere worked directly with Pinterest’s in-house creative team to develop and execute the campaign, coming up with a concept that would portray the exchange of ideas and share of discoveries in action.  Strike Anywhere weaves three narratives across the globe to deftly illustrate the creative applications of Pinterest messaging, from the simple domestic tasks to complex technological feats.

We watch as one couple partners to create that night’s dinner, a pair adventures on the maiden voyage of a handmade canoe, and one team swaps spaceship concept art to create tomorrow’s blockbuster. The directing collective infuses the spot with a feeling of warmth throughout, as the dulcet tones of the stirring backing track give the action a dynamic drive.

With “Say Hello,” Strike Anywhere crafts a spot that simply and effectively communicates a sense of possibility and celebrates the collaborative imagination of the Pinterest network.

Credits

Client: Pinterest

Production Company: Strike Anywhere

Director: Strike Anywhere

Line Producer: Laura Smith

Director of Photography: Michael Gioulakis

Director of Photography Japan: Jay Keitel

Editor: Josh Rosenfield

Editor: Matt Sklar

Colorist: Ayumi Ashley

Sound Design & Mix: Snap Sound

Track: Kishi Bashi “Philosophize In It! Chemicalize With It!

Writer & Content Strategist, Pinterest: Kim O’Rourke

Creative Director of Product Marketing, Pinterest: Skip Bronkie