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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Camino Media and Cristiano Ronaldo

05/12/2011
Production Services
Madrid, Spain
145
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High-speed filming of Real Madrid footballer Cristiano Ronaldo in Lisbon for Toyota Thailand TVC campaign with Dentsu Thailand and Nice Club House.
At the core of the complete TVC services provided by Camino Media were 3 Weisscam cameras to shoot Cristiano Ronaldo at high speed for various scenes in spots for the Thailand launch of Toyota's Hilux Vigo Champ truck. Camino Media's camera crew kept the data workflow fluid for Thailand Director Apichai Bhakdibutr and DP Krittaya Sonthisawat in order to maximize the 6 studio hours in which CR7 made wardrobe changes, appeared in more than a dozen shots, and posed for a still photo session on set. Thai celebrity actor Poh Nattawut Skidjai joined Ronaldo on set for additional shots that would be used in the campaign.

Camino Media first arranged for the shoot in a Madrid studio with chroma cyclorama, lighting, crane, dolly, and a mock build of the Vigo Champ cabin for driving shots. But with less than a week to go we got the request to move the entire shoot - including more than two dozen agency and production crew clients from Thailand - to Lisbon from Madrid in order to shoot with Cristiano Ronaldo shortly after a match played in Portugal's capital city with his national team.

Camino Media's quality delivery on that tall order - and a successful campaign for Toyota Thailand - soon prompted Dentsu to call on Camino to produce a multi-camera interview shoot in Madrid for distribution to Thailand media.

View the work here   http://productionservices.caminomedia.com/en/toyota-2.html

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